2 articles tagged ‘TV’

Neutral backgrounds: Focus attention on you September 16th 2009

A busy background invites viewers to investigate that rather than paying attention to you and your message. Go neutral whenever possible.

TV and the web are very different mediums. While TV viewers lean-back and passively entertained or informed, the web is interactive; we lean-forward, actively looking for new information, searching for the next button to click.

One way TV productions set the tone for a scene or interview is by consciously adding objects into the background. While the work of set dressers is important on TV, you face different challenges.

9 questions: A colleague considers web video September 9th 2009

My colleague Claude Reibel sent in some excellent questions about adding video to a business website. Here’s a longer version of my reply.

Many (most?) companies are making too little use of video in their sales and marketing activities. I think the reason (to a large extent) is that video is a new medium for mainstream business, and anything new is always scary.

Putting screencasts up on a website is often a first step. In the software business, of course, this is more widespread and common practice for a while. Where I see a real reluctance and companies holding back is showing real people on screen.

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