Stop hiding: Short hello videos make all the difference September 7th 2009

Even in the B2B world it’s people who do business with people, so you need a short video to say hello and briefly introduce yourself.

“This does not apply to us”, I hear you say. “We are B2B and our buyers make purely objective purchase decisions. They do not care who we are.” I have seen this way of thinking a lot in the enterprise software business. Just look at supplier websites and it is clear that they think their people do not matter to prospects.

As Seth Godin says, B2B buyers are just consumers spending other people’s money. People are people and B2B buyers also are also making emotional and subjective decisions. ROI studies, technical evaluations and the rest are often just cover stories.

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