3 articles tagged ‘Screencast’
- Video clichés: Just say no to clip art
-
This is the first in a regular series on business video clichés, starting with something we have all been guilty of: needless clip art.
Creating slides by hand we had enough trouble writing legibly with marker pens; few had the skills for illustration. With the arrival of PCs in the early 1980s we could add simple line art and everything changed.
- Stop hiding: Short hello videos make all the difference
-
“This does not apply to us”, I hear you say. “We are B2B and our buyers make purely objective purchase decisions. They do not care who we are.” I have seen this way of thinking a lot in the enterprise software business. Just look at supplier websites and it is clear that they think their people do not matter to prospects.
As Seth Godin says, B2B buyers are just consumers spending other people’s money. People are people and B2B buyers also are also making emotional and subjective decisions. ROI studies, technical evaluations and the rest are often just cover stories.
-
The Sell to Camera blog is about helping business professionals with presentation experience make the move to web video, addressing the concerns many feel when first asked to speak directly into a video camera’s unblinking eye.
Not found what you’re looking for? Then try the Sell to Camera site map to explore by article title, category, tag, month and author.