Great sound: Use a lapel microphone October 13th 2009

Use an inexpensive lapel mic to give your videos the great sound quality they’ll need to stand out from the user-generated video crowd.

If your audience can’t clearly hear what you have to say then your video is a waste of everyone’s time. Use a lapel microphone instead of your camera’s built-in microphone and get a massive boost in audio quality for a minimal investment.

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9 questions: A colleague considers web video September 9th 2009

My colleague Claude Reibel sent in some excellent questions about adding video to a business website. Here’s a longer version of my reply.

Many (most?) companies are making too little use of video in their sales and marketing activities. I think the reason (to a large extent) is that video is a new medium for mainstream business, and anything new is always scary.

Putting screencasts up on a website is often a first step. In the software business, of course, this is more widespread and common practice for a while. Where I see a real reluctance and companies holding back is showing real people on screen.

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