9 questions: A colleague considers web video September 9th 2009

My colleague Claude Reibel sent in some excellent questions about adding video to a business website. Here’s a longer version of my reply.

Many (most?) companies are making too little use of video in their sales and marketing activities. I think the reason (to a large extent) is that video is a new medium for mainstream business, and anything new is always scary.

Putting screencasts up on a website is often a first step. In the software business, of course, this is more widespread and common practice for a while. Where I see a real reluctance and companies holding back is showing real people on screen.

Continue reading

Not found what you’re looking for? Then try the Sell to Camera site map to explore by article title, category, tag, month and author.