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4 articles tagged ‘Lighting’

Business backgrounds: Set the tone for your videos

Choosing the right background for your videos helps set the tone before you say a single word. A light background looks good for business.

Andrew Biss with dark curtains

Before you say a single word the background in your video is already speaking for you. A dark background that looked like a stage curtain didn’t set the business tone I wanted. Choosing a lighter, structured, background now sends the right message from the very first frame. It also turned out they are easier to work with.

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Tripods: Shoot above your office furniture

Clearing an open space in an office is tricky. So, go vertical instead by standing your tripod on a desk and shooting over the furniture.

Andrew Biss with tripod

Unless you have the luxury of a separate recording space, you will have to record in your existing office environment. Present standing up and you can shoot over the top of desks and other office furniture. Putting your tripod on a desk saves space and keeps your camera stable and safe from knocks.

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Teleprompters: Read your presentation from a script?

Using a teleprompter well takes lots of practice, so you’re much better off studying your material and then practising speaking freely.

Andrew Biss with teleprompter text

Reading from a script is the very last thing you would consider doing when giving a presentation. Why is it then, that as soon as people start making web videos they think they are playing a newsreader on TV and want to read a script from a teleprompter? Just say no to teleprompters for your business videos!

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Neutral backgrounds: Focus attention on you

A busy background invites viewers to investigate that rather than paying attention to you and your message. Go neutral whenever possible.

Andrew Biss in front of bookshelves

TV and the web are very different mediums. While TV viewers lean-back and passively entertained or informed, the web is interactive; we lean-forward, actively looking for new information, searching for the next button to click.

One way TV productions set the tone for a scene or interview is by consciously adding objects into the background. While the work of set dressers is important on TV, you face different challenges.

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