2 articles tagged ‘Length’

Video length: Half are gone in 60 seconds September 14th 2009

The longer your video, the less viewers make it to your final call to action. Around 2 minutes is a good balance of content and attention.

Unlike text, we can’t (yet?) scan video; we must decide whether to invest our time and attention to watch a video.

Length is key to this decision. However, we are not creating appointment TV, so if visitors don’t watch right now, the chances are they never will.

We need visitors to click the play button now and watch to the end, but how much of a typical online video are people actually ready to sit and watch?

9 questions: A colleague considers web video September 9th 2009

My colleague Claude Reibel sent in some excellent questions about adding video to a business website. Here’s a longer version of my reply.

Many (most?) companies are making too little use of video in their sales and marketing activities. I think the reason (to a large extent) is that video is a new medium for mainstream business, and anything new is always scary.

Putting screencasts up on a website is often a first step. In the software business, of course, this is more widespread and common practice for a while. Where I see a real reluctance and companies holding back is showing real people on screen.

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