2 articles tagged ‘Design’

Video clichés: Just say no to clip art September 18th 2009

Don’t let clip art creep into your videos or you will look old fashioned and not convey the professional image business demands.

This is the first in a regular series on business video clichés, starting with something we have all been guilty of: needless clip art.

Creating slides by hand we had enough trouble writing legibly with marker pens; few had the skills for illustration. With the arrival of PCs in the early 1980s we could add simple line art and everything changed.

Looking back: 30 years of business presentations September 3rd 2009

Sell to Camera starts with a look back at 30 years experience of giving business presentations, and the changes I have seen in that time.

I gave my first presentation aged 13; the subject was my favourite record, and the audience was my school class.

Today, 35+ years later, I can still recall my choice was Elton John’s Indian Sunset from his Madman Across the Water album released in 1971. A track that turned up again in 2005 as a sample in the Eminem-produced Tupac Shakur song “Ghetto Gospel”.

Since that first event at school, I have given hundreds of business presentations in many situations, from small one-on-one sales meetings, to large trade conferences and company-wide meetings.

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