Neutral backgrounds: Focus attention on you September 16th 2009

A busy background invites viewers to investigate that rather than paying attention to you and your message. Go neutral whenever possible.

TV and the web are very different mediums. While TV viewers lean-back and passively entertained or informed, the web is interactive; we lean-forward, actively looking for new information, searching for the next button to click.

One way TV productions set the tone for a scene or interview is by consciously adding objects into the background. While the work of set dressers is important on TV, you face different challenges.

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