Business backgrounds: Set the tone for your videos October 12th 2009

Choosing the right background for your videos helps set the tone before you say a single word. A light background looks good for business.

Before you say a single word the background in your video is already speaking for you. A dark background that looked like a stage curtain didn’t set the business tone I wanted. Choosing a lighter, structured, background now sends the right message from the very first frame. It also turned out they are easier to work with.

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Neutral backgrounds: Focus attention on you September 16th 2009

A busy background invites viewers to investigate that rather than paying attention to you and your message. Go neutral whenever possible.

TV and the web are very different mediums. While TV viewers lean-back and passively entertained or informed, the web is interactive; we lean-forward, actively looking for new information, searching for the next button to click.

One way TV productions set the tone for a scene or interview is by consciously adding objects into the background. While the work of set dressers is important on TV, you face different challenges.

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