Image: Business professionals with experience of presenting to real people face an unnerving challenge when moving to web video: speaking directly into the camera’s unblinking eye.

Welcome to Sell to Camera, my blog for strategy consultancy ISV Focus to help business professionals with presentation experience make the move to web video, addressing the concerns many feel when first asked to speak directly into a video camera’s unblinking eye. I’ve now retired this blog, but if you’ve any questions then please add your comment to the relevant article, or get in touch with me direct.

Image: Presenting in front of a group of people is very different to speaking into the unblinking eye of a camera. Like most things, however, it’s a skill than can be learned and improves with practice.

The Sell to Camera blog is about helping business professionals with presentation experience make the move to web video, addressing the concerns many feel when first asked to speak directly into a video camera’s unblinking eye.