Welcome to Sell to Camera, my blog for strategy consultancy ISV Focus to help business professionals with presentation experience make the move to web video, addressing the concerns many feel when first asked to speak directly into a video camera’s unblinking eye. I’ve now retired this blog, but if you’ve any questions then please add your comment to the relevant article, or get in touch with me direct.
SellToCamera.com is a blog for people learning to speak to camera for web videos. Andrew Biss wrote SellToCamera.com as he learned to record, edit and publish web videos. Learn more.
An experienced software industry executive, I own strategy consultancy ISV Focus and curate presentation blog Tech Presenting. I post on software industry topics on my personal blog.
ISV Focus is where I conjure practical ideas and solutions to help independent software vendors (ISVs) exploit new business opportunities.
Tech Presenting is where I curate tips and tricks, examples and other resources to help you give technical presentations that get audiences to take action. After all, without the action it’s just entertainment!
If your audience can’t clearly hear what you have to say then your video is a waste of everyone’s time. Use a lapel microphone instead of your camera’s built-in microphone and get a massive boost in audio quality for a minimal investment.
Before you say a single word the background in your video is already speaking for you. A dark background that looked like a stage curtain didn’t set the business tone I wanted. Choosing a lighter, structured, background now sends the right message from the very first frame. It also turned out they are easier to work with.
You know to look around your audience when presenting; web video demands you do the exact opposite. Put a large monitor at eye-level right behind your camera to get accustomed to looking directly at your camera. You also get to speak to a real person (yourself!) and not just the camera’s unblinking eye.