Tag Archives: background

Use light background for web video to send a business message

Posted on October 12, 2009 by Andrew Biss

Before you say a single word the background in your video is already speaking for you. A dark background that looked like a stage curtain didn’t set the business tone I wanted. Choosing a lighter, structured, background now sends the right message from the very first frame. It also turned out they are easier to work with. Continue reading →

Posted in Articles | Tagged , , , , , , | Leave a comment

Keep background neutral so attention stays focused on you

Posted on September 16, 2009 by Andrew Biss

50% of visitors click away within 60 seconds so don’t use backgrounds with distracting objects. Use a neutral background to keep the attention focused on you and your message. TV and the web are very different mediums. While TV viewers lean-back and passively entertained or informed, the web is interactive; we lean-forward, actively looking for new information, searching for the next button to click. Continue reading →

Posted in Articles | Tagged , , , , | Leave a comment