If your audience can’t clearly hear what you have to say then your video is a waste of everyone’s time. Use a lapel microphone instead of your camera’s built-in microphone and get a massive boost in audio quality for a minimal investment.
http://media.selltocamera.com/selltocamera_setup_05_lapel_microphone_v01.mp4{ Comments on this entry are closed }
You know to look around your audience when presenting; web video demands you do the exact opposite. Put a large monitor at eye-level right behind your camera to get accustomed to looking directly at your camera. You also get to speak to a real person (yourself!) and not just the camera’s unblinking eye.
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While Hollywood can afford a high ratio of footage shot to used, you cannot. Don’t waste time editing your web videos; know what you’ll get before pressing record. Save time and cut frustrating wasted takes with a Full HD monitor that shows clearly (in real time) every pixel your camera sees.
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Unless you have the luxury of a separate recording space, you will have to record in your existing office environment. Present standing up and you can shoot over the top of desks and other office furniture. Putting your tripod on a desk saves space and keeps your camera stable and safe from knocks.
http://media.selltocamera.com/selltocamera_setup_01_tripod_on_desk_v01.mp4{ Comments on this entry are closed }
Reading from a script is the very last thing you would consider doing when giving a presentation. Why is it then, that as soon as people start making web videos they think they are playing a newsreader on TV and want to read a script from a teleprompter? Just say no to teleprompters for your business videos!
http://media.selltocamera.com/say_no_to_teleprompters_v01.mp4{ Comments on this entry are closed }
Here’s the first real video on SellToCamera. It is an example of a “Hello” video that introduces the blog, identifies the target audience and what they will get out of it.
http://media.selltocamera.com/selltocamera_welcome_v02.mp4{ Comments on this entry are closed }
This first video on SellToCamera is a quick test to show the difference in quality between a good webcam and a HD camcorder. This gives a first taste of the quality we can achieve with our business videos!
http://media.selltocamera.com/webcam_vs_hfs10.mp4<br />For this test I put my office clock on a chair and zoomed in to better capture the moving second hand. This shows the sort of zoom levels needed for close-ups in an office setting; the sort that we need for a “hello” type web video.
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Don’t let clip art creep into your videos or you will look old fashioned and not convey the professional image business demands.
This is the first in a regular series on business video clichés, starting with something we have all been guilty of: needless clip art.
Creating slides by hand we had enough trouble writing legibly with marker pens; few had the skills for illustration. With the arrival of PCs in the early 1980s we could add simple line art and everything changed.
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50% of visitors click away within 60 seconds so don’t use backgrounds with distracting objects. Use a neutral background to keep the attention focused on you and your message.
TV and the web are very different mediums. While TV viewers lean-back and passively entertained or informed, the web is interactive; we lean-forward, actively looking for new information, searching for the next button to click.
One way TV productions set the tone for a scene or interview is by consciously adding objects into the background. While the work of set dressers is important on TV, you face different challenges.
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Hi, my name is Andrew Biss. I’m a professional blogger helping software developers become awesome at marketing; something developers traditionally hate to be associated with in any way whatsoever!
In the software industry since 1980, my roles included programming, analysis, design, development management, pre-sales, customer support and general management. Recent senior positions were VP International Business Development and VP Strategy and Marketing.
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