If your audience can’t clearly hear what you have to say then your video is a waste of everyone’s time. Use a lapel microphone instead of your camera’s built-in microphone and get a massive boost in audio quality for a minimal investment.
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Before you say a single word the background in your video is already speaking for you. A dark background that looked like a stage curtain didn’t set the business tone I wanted. Choosing a lighter, structured, background now sends the right message from the very first frame. It also turned out they are easier to work with.
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You know to look around your audience when presenting; web video demands you do the exact opposite. Put a large monitor at eye-level right behind your camera to get accustomed to looking directly at your camera. You also get to speak to a real person (yourself!) and not just the camera’s unblinking eye.
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While Hollywood can afford a high ratio of footage shot to used, you cannot. Don’t waste time editing your web videos; know what you’ll get before pressing record. Save time and cut frustrating wasted takes with a Full HD monitor that shows clearly (in real time) every pixel your camera sees.
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Unless you have the luxury of a separate recording space, you will have to record in your existing office environment. Present standing up and you can shoot over the top of desks and other office furniture. Putting your tripod on a desk saves space and keeps your camera stable and safe from knocks.
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Hi, I'm Andrew Biss. In the software industry since 1980, I started to blog professionally in 2007 with ISV Survival, paasTalk and then SellToCamera.
In March 2010 I founded StoryComplete to help software companies sidelined by innovation build the skills they need to get off the sidelines, re-enter the game and win.
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